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“SAWALEF” is an ancient and Arabic word used to mean stories, in the welcoming context of inviting others to: share their story, express their feelings and show their personality. It was a word that was used frequently long ago, especially in the Arab region and the GCC countries.

Sawalef Perfumes is a luxury perfume brand in the UAE and is renowned for using carefully selected raw materials to create unique fragrances that meet the demands of discerning perfume connoisseurs.